Moyinoluwa Olufisayo
Product designer with 9 years building consumer and B2B products at scale, 6 as a designer across travel, legal tech, and AI. I work end-to-end, from ambiguous problem spaces through product strategy, high-fidelity prototypes, and shipped craft. I lead product visions end to end, and two of them now shape the Flights roadmap through 2028, with their first experiments live for every customer. At Booking.com, my work has contributed to 500M+ EUR in revenue impact through experimentation strategy, end-to-end ancillary growth, and systems thinking, and I built an experimentation framework now used by 200+ engineers, PMs, and designers. I design AI-native products in production: I designed and built Scenra, an AI road trip planner live on the App Store, where I own product, design and engineering, with Claude writing the code. A designer who sets direction, raises the craft bar, and can also build.
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Nov 2023 Present
Senior Product Designer, Ancillary Growth
Booking.com · London · Travel & hospitality · 800M+ monthly visitors · Lead 2 designers and 10 engineers
- Led the 4-year post-booking extras vision (2024 to 2028), from research to a leadership decision; brought 27 people from eight disciplines into a two-day workshop I facilitated, and Flights leadership put it on the roadmap. Live so far: a strategic UX change that put the extras where customers already look (42% more clicks on the extras), a dedicated extras page, and a pre-departure email that sent ten times as many customers to that page.
- Led the 2026/27 seat selection vision end to end in 10 weeks; Flights leadership adopted it as the seat direction. Three experiments from it are live for every customer: the new seat layout (32.9% more bookers paid for a seat), prices on the seat map (+3.6% paid seat bookings) and seat details on hover (+3.85%). First end-to-end vision sprint at Booking.com prototyped primarily with Figma AI on top of the production design system.
- Diagnosed a -€270k Fast Track ancillary launch as a UX failure (not product-market fit) using a hypothesis matrix and a 16-participant usability test. Built the business case for a second version: flight bookings went from -0.90% to +2.05%, take-up nearly doubled, and it shipped +€180k/month in incremental revenue.
- Shipped 5 new product verticals end-to-end (generative research through post-launch optimization). 52% attach rate, 13% returning customer rate, contributing to 500M+ EUR in cumulative ancillary revenue.
- Defined and shipped an experimentation framework for the Flights org. Standardized hypothesis formation, success metrics, sample-size calculations, and statistical-rigor guidelines. Built a Chrome extension for experiment tracking now used by 200+ PMs, engineers, and designers.
- Mentor 2 designers through weekly 1:1s, design critiques, and career development. Run cross-team design reviews that raise the design quality bar across the Flights org.
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Mar 2022 Nov 2023
Product Designer, Consumer Growth (Cross-Sell)
Booking.com · London · Coordinated design across 12 product squads
- Grew flight-to-hotel cross-sell conversion from 24% to 61%, generating 135M+ EUR in annual incremental revenue over 18 months through user research, funnel analysis, pain-point mapping, and iterative A/B testing.
- Designed 6 new cross-sell surfaces across the end-to-end booking journey. Used service blueprints and journey maps to maintain design coherence across 12 independent product teams shipping in parallel.
- Ran 20+ moderated usability sessions and synthesized behavioral data into actionable insights, directly informing 3 major product direction changes that unlocked the conversion gains.
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Dec 2019 Mar 2022
Product Designer
Lawpavilion Business Solutions · Lagos · Legal tech B2B SaaS · 10,000+ legal professionals
- Owned end-to-end product design for a suite of legal research and practice management tools. Drove a 48% increase in conversion through research-driven redesigns and reduced support volume by simplifying high-friction workflows.
- Built a 200-component design system in Figma from scratch with documentation, design tokens, and governance processes that improved UI consistency across 4 product surfaces.
- Established a structured design-review and critique culture across engineering and product, raising overall quality and alignment.
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Mar 2026 Present
Scenra · An iOS app built for road trips
Designer and builder · Claude as engineer · Live on the App Store since 2 July 2026 · SwiftUI · Node.js on Vercel · Claude API · Google Places · Mapbox
- Identified whitespace in the travel and mapping market: existing navigation products optimize for speed, not experience. Defined the product vision for an AI road trip planner that answers "what is worth seeing between A and B," and took it from idea to the App Store in four months. I design and review everything; Claude, an AI, writes the code.
- Made the AI's plan one you do not have to check. On a test drive to Cheddar Gorge the app sent us to a service station that did not exist, so I ruled that nothing reaches the user unless Google Maps confirms it, and wrote the rules for what is worth a stop: real, within 10 km of the road, at least 10 reviews, scenic, and one per landmark.
- Measured the fix, before and after: across six test routes the furthest stop fell from 36 km to 9 km off the road, and the share of requested stops delivered rose from 75% to 92%.
- Rebuilt the first launch to end in a trip: new users who plan a trip rose from 48% to 67%, in a median 2 minutes 33 seconds from install. Then replaced the subscription with one price per trip: new users who pay rose from 3% to 18% in the first 10 days, an early signal.
- Created a full design system: variable font with roundness axis control, six accessible nature-inspired tint and text pairs (WCAG 2.1 verified), a floating sheet with spring physics, velocity-aware snap animations, and haptic feedback patterns.
- Plans around the driver's actual car, with fuel or charging stops and the cost of the whole trip before leaving, and hands the finished route to Apple Maps, Google Maps or Waze in one tap.
- Strategy
- Vision, roadmap, OKR, stakeholder alignment, cross-team influence
- Research
- Interviews, usability testing (UserTesting), journey maps, jobs-to-be-done, behavioral analytics, workshops
- Systems & craft
- Design systems, design tokens, components, Figma (Auto Layout, Variables, Dev Mode, Figma AI), prototyping, accessibility (WCAG 2.1), responsive design, information architecture
- Experimentation
- A/B testing, hypothesis matrices, sample-size calculation, conversion optimization, funnel analysis, statistical rigor
- AI & engineering
- Claude API, prompt engineering, hallucination mitigation, hybrid AI architectures, SwiftUI, MapKit, CoreLocation, Node.js, Vercel, REST APIs, HTML, CSS
- Tooling
- Figma, FigJam, Miro, Mixpanel, Hotjar, Google Analytics, UserTesting
- Leadership
- Designer mentorship, design critiques, hiring (portfolio review and interviewing), Agile/Scrum, design process definition