Moyinoluwa Olufisayo
Senior Product Designer London, UK moyinoluwafisayo@gmail.com Portfolio LinkedIn
UK Global Talent Visa · No sponsorship required
Professional Summary
Product Designer with 6+ years shipping consumer and B2B products at scale across travel, legal tech, and AI. I define multi-year product visions, sequence dependency-honest roadmaps, and align senior leadership on long-horizon strategy. At Booking.com, my work has contributed to 500M+ EUR in revenue impact through experimentation strategy, end-to-end ancillary growth, and systems-level design thinking. I build experimentation frameworks adopted org-wide, design systems from scratch, and grow designers through structured mentorship. Currently solo-shipping Scenra, an AI-native iOS app where I own product strategy, hybrid AI architecture, design system, and full-stack engineering. Comfortable in ambiguous problem spaces, influencing teams I do not directly own, and exercising strategic judgment about when AI is the right tool.
Work Experience
Senior Product Designer, Ancillary Growth
Nov 2023 – Present
- Defined the 4-year post-book ancillaries vision (2024–2028) for product directors, GPMs, and senior design leadership. Aligned 27 cross-functional stakeholders across a two-day workshop. 4 of 16 vision concepts shipped to production by H2 2025; remaining 12 on the 2026–2028 roadmap.
- Defined the 2026/27 seat selection vision for senior design leadership across Trips and Flights. Approved as the seat-selection direction with 8 features shipped during the vision phase. First end-to-end Booking.com vision sprint prototyped primarily with Figma AI on top of the production design system.
- Recovered a -€270k Fast Track launch with +€180k/month in V2. Diagnosed UX failure (not product-market fit) via hypothesis matrix and 16-participant unmoderated usability testing. V2 conversion +2.95pp; first OTA in market with this ancillary.
- Shipped 5 ancillary verticals end-to-end (generative research through post-launch optimization). 52% attach rate, 13% returning customer rate, contributing to 500M+ EUR in cumulative ancillary revenue.
- Defined the Flights org experimentation framework (hypothesis formation, success metrics, sample-size calculation, statistical rigor). Chrome extension for experiment tracking now used by 200+ PMs, engineers, and designers.
- Mentor 2 designers through weekly 1:1s, design critiques, and career development. Run cross-team design reviews; drive AI integration (Claude API, Figma AI, Mixpanel, Hotjar) to compress discovery cycles.
Product Designer, Consumer Growth (Cross-Sell)
Mar 2022 – Nov 2023
- Grew flight-to-hotel cross-sell from 24% to 61%, generating 135M+ EUR in annual incremental revenue over 18 months. User research, funnel analysis, pain-point mapping, and iterative A/B testing.
- Designed 6 new cross-sell surfaces across the booking journey. Service blueprints and journey maps maintained design coherence across 12 independent product teams shipping in parallel.
- Ran 20+ moderated usability sessions plus behavioral analytics (heatmaps, session recordings, click-stream). Insights drove 3 major product direction changes that unlocked the conversion gains.
Product Designer
Dec 2019 – Mar 2022
- Owned end-to-end product design for legal research and practice management tools. 48% conversion lift through research-driven redesigns; reduced support volume by simplifying high-friction workflows.
- Built a 200-component design system in Figma from scratch with documentation, design tokens, and governance processes. Improved UI consistency across 4 product surfaces; cut design-to-engineering handoff time.
- Established a structured design-review and critique culture across engineering and product, raising overall quality and alignment.
Selected Projects
Scenra · Founder, Product Designer & Engineer
2026 – Present
- Defined the product vision for an AI-native road-trip planner that answers "what is worth seeing between A and B." Shipped from zero to TestFlight in days.
- Designed a hybrid AI architecture: Claude Sonnet selects scenic stops from blended Google Places data (60%) and AI knowledge (40%). 5-stage validation pipeline catches hallucinated locations via reverse geocoding, country verification, progressive ordering, and corridor filtering.
- Engineered a progressive UX: result screen appears at generation start; content loads incrementally as each pipeline phase completes. Perceived wait under 3 seconds while actual generation runs 15–20 seconds.
- Created a full design system: variable font with roundness axis, six accessible color pairs (WCAG 2.1 verified), custom UIKit floating sheet with spring physics, velocity-aware snap animations, haptic feedback patterns.
- Solo-built the entire stack: SwiftUI (MapKit, CoreLocation, async/await with TaskGroup), Node.js on Vercel, Claude API, Google Places, Mapbox. MD5-based corridor caching, structured error handling, export to Apple Maps, Google Maps, and Waze.
Community & Leadership
- Founder, Product & Pixels. 500+ member design community focused on peer critique, portfolio reviews, and skill development.
- Design Judge, Grazac Academy. Evaluate graduate portfolios and assess design thinking and craft quality.
- Mentor, Jupita Academy. Coach early-career designers on portfolio strategy, case-study structure, and career development.
Skills
- Design Strategy
- Product vision, long-term design strategy, 0-to-1 product design, roadmap definition, stakeholder alignment, presenting to senior leadership, OKR setting, design quality standards, cross-team design influence.
- Research & Discovery
- User interviews, usability testing (moderated and unmoderated via UserTesting.com), journey mapping, service blueprints, personas, jobs-to-be-done, behavioral analytics, workshop facilitation, competitive analysis.
- Design Systems & Craft
- Design systems built from scratch, component libraries, design tokens, Figma (Auto Layout, Components, Variables, Dev Mode, interactive prototyping, Figma AI), wireframing, prototyping, interaction design, visual design, information architecture, responsive design, accessibility (WCAG 2.1, inclusive design).
- Experimentation & Growth
- A/B testing, experimentation frameworks, statistical rigor, hypothesis formation, sample-size calculation, data-informed design, conversion optimization, funnel analysis, growth strategy.
- AI & Technical
- AI product design, LLM integration (Claude API), prompt engineering, AI hallucination mitigation, hybrid AI architectures, Miro, FigJam, Mixpanel, Hotjar, Google Analytics, HTML, CSS, SwiftUI, Node.js, Vercel, REST APIs.
- Platforms
- Web (responsive desktop and mobile), iOS (SwiftUI, MapKit, CoreLocation), cross-platform design patterns.
- Leadership
- Cross-functional collaboration, designer mentorship, design critiques, stakeholder management, hiring (portfolio review and interviewing), Agile and Scrum, scalable design practices, design process definition.
Education & Certifications
- NIIT. Software Engineering Diploma.
- Interaction Design Foundation (IxDF). Certified in Human-Computer Interaction, Design Thinking, and User Research.
- Nielsen Norman Group (NN/g). Workshop Facilitation.