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The seat vision Booking.com Flights adopted for 2026/27
- Challenge
- 82% of customers see a seat map. 11% pay for a seat.
- Approach
- I led a 10-week vision: three gaps, fixed in order.
- Result
- 32.9% more bookers paid for a seat with the new layout.
- Unlock
- Customers couldn't see what they'd be paying for.
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A marketplace for extras after booking, on the Flights roadmap to 2028
- Challenge
- After booking, seats and bags sold under 2k a week.
- Approach
- I led the vision from research to a leadership decision.
- Result
- The new email sent 10× as many customers to the extras page.
- Unlock
- Customers wanted to buy. There was nowhere to sell.
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Get Scenra on App Store
I couldn't find a road trip app that worked, so I designed, built and shipped one
- Challenge
- No app showed what is worth seeing between A and B.
- Approach
- I made every stop pass a Google Maps check.
- Result
- Live on the App Store. 67% of new users plan a trip.
- Unlock
- Plan it for me. Hand it over. Let me just drive.
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Built on the road
